Nov
26If you’ve read my article on the World Financial Group Scams you would have learned why people think this real opportunity my be perceived as a scam in some peoples eyes. So in this article I thought I would go a little bit deeper and cover one of the real reasons why some people believe this company is a scam. In this article I’m going to cover the true reason that has helped WFG survive and become a financial giant, recruiting.
The Model Of The Business
Recruiting is the life blood of World Financial Group. Every company has a method to their marketing and with WFG it’s recruiting. In fact this financial giant recruits around 10,000 people each and every month alone making it one of the biggest growing financial firms around.
However in order to join WFG you will have to pay a fee of $100 and pass a background check. This is where things can become a bit confusing for some. Some believe it’s used to pay other reps for hiring new potential reps but this isn’t true.
Their are two main reasons for this fee, first off it cover the administration to get you signed up with the company, and give you a code number. However secondly and most importantly it’s used to create a boundary so only those that are serious about this opportunity will pay the fee. To prove my point I recruited an individual once and he was excited about joining the company but when it came down to putting his money where his mouth was and taking action he couldn’t do it. On top of that if they let everyone join for free you would have so many tire kickers who would join and quit before they even got started.
Why Recruit
So now that we know the type of marketing method they use you might be wondering why doesn’t this company just market their products like any other company out there? The reason for this has to do with the warm market approach.
Think about it if you were selling something would you rather make a 100 cold calls everyday and get a 100 no’s, or would you rather call up your buddy you’ve known since high school and show him a few ideas you’ve been working with. Personally, I recommend the second option.
However let’s take it one step further, with warm market recruiting if I call up my best friend say George, and we get together and he joins up with me and we go over and talk to one of his best friends, Billy, it makes it a lot easier for someone to break into someone elses warm market this way.
On top that this method of marketing is also a lot cheaper. Think about it, in order to make cold call you would have to buy a list of names, or market through billboards, or radio and TV ads. This method of marketing is very expensive and can cost thousands in marketing dollars, whereas recruiting cost are next to nothing.
Why People Believe This Is A Scam
However their is an extreme side to this as well. The down side to this and why people believe the World Financial Group Scam is real is because their are a few bad apple in the bunch. The truth is while working in the company I’ve seen this several times were people will recruit others just to get into their warm market and then once they’ve taken all they can they move on to the next person. This is a rather crude tactic and I would suggest avoiding people like this.
In the end if someone does ask to show you this opportunity take the time to check it out, you may surprise yourself. However look for successful people within WFG to help you. Finding a successful role model within WFG will give you a definite advantage and will help you from falling victim to those that want nothing more but to take advantage of you.
Questions? Leave a comment below.
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