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TopShop remains the most popular UK retailer on Facebook, with more than 1.5m fans, while ASOS is one of the fastest growing, adding around 400,000 new followers since April. 

The Social Media Benchmark study by eDigital Research (registration/survey required), looks at follower numbers and growth on Facebook and Twitter. 

Here are some highlights from the study…

UK retailers’ Facebook numbers

The latest standings are as follows, the data was collected at the end of June: 

Since the data is almost a month old now, I looked at the top ten this morning to see how it’s changed.

It’s likely that Tesco, which only launched its Facebook page in March, is likely to grow very quickly, given the sheer reach of the company. It has added more than 265,000 fans since April. 

Top shop :1,526,708

New Look: 1,040,268

River Island: 1,010,718

ASOS: 940,469

Next: 628,539

Claire’s Accessories: 575,004

Net-A-Porter: 484,261

La Senza: 442,492

M&S: 341,048

Phones4u: 268,222

Tesco: 265,786

When I covered the last survey, Jeremy from Phones4U pointed out that its Facebook page should be in the top ten. This seems to be an omission on the part of eDigital.

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The use of mobile for emails continues to grow with stats suggesting that it accounts for up to 30% of email openings. 

This infographic from e-Dialog has some useful stats on who is using mobile email, and the kinds of emails people want to receive… 

Click image for a larger version:

A question big companies often ask themselves: How do we reach the mom market? It may come as no surprise that it is a hard market to reach if you dont really know what this select group of women want. However, if you are the woman behind Mom Central, youre ready to let them know.

Stacy DeBroff was shocked at how disconnected so many companies were from the market they were trying to reach. So, she did something about it, reports Inc.

In response, DeBroff took Mom Central, a website she launched in 2007 to give parenting advice and tips, and transformed it into a social media agency focused on Moms. Utilizing what DeBroff calls relationship marketing, Mom Central connects brands with influential mom-bloggers, twitter personalities, and other influencers to launch word-of-mouth buzz about a product.

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In the event you can get things effortlessly, you might do so. If you can get cheap boat insurance easily, there’s no harm in heading that route. Whether or not you own a boat that’s tied to a dock or you may have it stored within your trailer, you need to get your hands on low-priced boat insurance as quickly as you possibly can.

Your boat is surely an investment and you need to ensure that that it’s covered. It really is like a house or a automobile. It is actually an asset and it definitely wants insurance coverage. You need to be covered just in case anything occurs to it.

You could very easily secure low-priced boat insurance by going on-line. As a result of the demand for insurance at this time, you’ll recognize that you are just a single in a million of investors who are thinking of investing their hard-earned cash in insuring their boat.

So for those who head out to the open water altogether, you’re all covered. It really is real what they say about insurance. It truly is better that you just have it and not need it, than want it but not have it.

You can find many low-cost boat insurance coverage quotes to select from. These sit

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Adding a new twist to the phrase ‘putting your heart and soul into the business,’ Kim Wood has found a new and more eco-friendly way of doing business.

After failing to find a range of quality natural incense in Australia, the consultant packed up her business in regional Victoria to open her own incense store, Metta Scents.

Its the correlation between the store’s products and Wood’s business operations mantra is what she believes sets her apart.

The Metta Scents owner takes pride in the whole life cycle of the product, rather than solely selling the product. Wood travels around the world to meet manufacturers and observes how her products are being made.

Wood credits these trips enabling her to find the right scent for her customers, an offer them free samples to “try before they buy.”

The owner is proud to stock only “all natural, sustainable and ethical” products that also extends to the stores fit out. With natural pa

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